Working with the very talented web designer Sabrina Dent, we choose a brighter palette, some pretty illustrations, and improved the navigation. I think the greys of the old site ended up feeling a bit too downbeat, especially in the current climate. We wanted people to look at the site, and come away feeling uplifted and positive. Sabrina managed to work in a palette that integrates the current logo and colours whilst managing to brighten it up hugely.

That said, I picked the previous colours myself, so that is no slur on the previous designer, Ben Wakeford, who is an excellent web designer and friend of mine. Ben doesn’t do WordPress yet – but I think he will soon after this.

A good portion of our own research involves reading some of the excellent blogs out there. Ireland has a wonderful community of bloggers, who are knowledgeable, positive and helpful. Hopefully Activate can add something to that community.

A big “thank-you” to Sabrina for her hard work. Did I already mention that she’s very talented?