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	<title>Activate: Internet Marketing Ireland &#187; O Mahoneys</title>
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	<description>Internet Marketing Ireland: Search Engine Optimization (SEO) and Pay Per Click (PPC) Campaigns</description>
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		<title>School Books Online</title>
		<link>http://activate.ie/2009/08/school-books-online/</link>
		<comments>http://activate.ie/2009/08/school-books-online/#comments</comments>
		<pubDate>Mon, 17 Aug 2009 15:23:33 +0000</pubDate>
		<dc:creator>Martina Skelly</dc:creator>
				<category><![CDATA[Activate]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Books online]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[O Mahoneys]]></category>
		<category><![CDATA[School books online]]></category>

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		<description><![CDATA[I ordered my 5 yr old&#8217;s schools books online last Thursday.  I had lost her book list and, rather than face the shame of asking other (more organised) Mammies for a copy, I went online in the hopes that the 21st Century had not passed our Irish bookstores by.
I came upon O&#8217;Mahoney&#8217;s book store via [...]]]></description>
			<content:encoded><![CDATA[<p>I ordered my 5 yr old&#8217;s schools books online last Thursday.  I had lost her book list and, rather than face the shame of asking other (more organised) Mammies for a copy, I went online in the hopes that the 21st Century had not passed our Irish bookstores by.</p>
<p>I came upon <a href="http://www.omahonys.ie/" target="_self">O&#8217;Mahoney&#8217;s book store</a> via a Google Ad.   I found the booklist for my daughter&#8217;s school/class in less than a minute, and within less than 5 minutes my back to school book shopping was completed.  I also opted for the option of having the books covered at a cost of €1 per book.</p>
<p>I had 3 automated emails from O&#8217; Mahoneys &#8211; the 1st confirmed my order.  The 2nd confirmed it was ready for dispatch and the 3rd informed me that it had been handed over to the delivery company and gave me the url to track my order status.</p>
<p>If only my mum could have done that x 5 when we were growing up! I remember her going to different bookshops, taking a ticket and queueing, buying some books, ordering others that were out of stock or not yet in and returning a week later to take another ticket and repeat the process.  My parcel arrived today and I have to say the whole process was painless. I don&#8217;t envisage myself buying school books any other way again.</p>
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