Activate: Internet Marketing Ireland » Google AdWords http://activate.ie Internet Marketing Ireland: Search Engine Optimization (SEO) and Pay Per Click (PPC) Campaigns Wed, 26 Oct 2011 16:30:53 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Relevance is crucial in Pay Per Click http://activate.ie/2010/01/relevance-is-crucial-in-pay-per-click/ http://activate.ie/2010/01/relevance-is-crucial-in-pay-per-click/#comments Mon, 18 Jan 2010 11:21:11 +0000 Martina Skelly http://activate.ie/?p=402 bewleysad

Having a browse for a Gaggia Classic Espresso Machine this morning I wanted to see if I could beat the price I found on Amazon.co.uk.  A quick look in Google showed me that Bewleys were advertising in Google Adwords “Gaggia Espresso Machine”.  However, clicking on the advert brings users to a page where they can sign up to the Bewleys online club.  No sign of Gaggia or any other coffee makers for sale.  So I navigated to the Bewleys shop at buy4now.ie and found that there were indeed coffee makers, but nothing by Gaggia.

So I am annoyed after a pointless diversion and Bewleys have paid for an irrelevant visitor who is not going to make a purchase.  Who is running Bewley’s Adwords campaign?

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