Tesco Online Customer Satisfaction Surveys

Posted 27 Mar 2009 in Email Marketing | 1 Comments

Tesco online is a great service that has saved my bacon on several occassions. I use it because I am very busy, and sometimes lugging small kids around the shops after a stressful day just isn’t worth it. The delivery guy is lovely, and the quality of the food has always been good, no sneaking out-of-date items into my delivery.

I did fill out a customer satisfaction survey by email some months ago. Another one arrived earlier this week. I ignored it. This morning I have a reminder to fill it in, and to be honest, I’m annoyed about it. Please don’t ask people, who are already too busy to get into the shops in the first place, to fill in yet another online questionnaire. It’s self-serving communication harrassing customers to remind them to fill it in. I know that the information is useful to Tescos, it’s great that they are interested in customer feedback, and improving the customer experience. But they are losing sight of the fact that it is a time-saving service that they provide.

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