Instant, measurable results: the beauty of PPC Advertising
Many of the Search Engines offer Pay Per Click advertising. The most popular are Google, Yahoo and MSN.
Advertisers bid for placement for their ads in the sponsored listings section of the search results. These generally appear on the right or top of the screen and are highlighted as sponsored links. Figure 1 below shows the results for a search on ‘Widgets Ireland’ in Google, with the sponsored listings appearing on the right hand side.
Measurable Results
Pay Per Click (PPC) is very popular as it has proven to be an effective, precise and extremely measurable form of marketing. Results can be seen almost instantly and the use of tracking codes on your website provides crucial feedback on results. Specified goals such as sales, enquiries & newsletter signups can be measured and even attributed to particular keywords or ad copy in your campaign. Keywords and ad copy that yield many visitors, may not necessarily be beneficial. Careful visitor analysis can show if they are costing you money, but yielding no sales. Ongoing management of your campaign will focus on putting the budget where the ROI is, and expanding and trimming campaigns accordingly.
In Ireland, the UK and most of Europe, Google is by far the most popular Search Engine for Pay Per Click Campaigns. They offer several different targeting options:
Search Targeting
Your chosen keywords trigger your ad copy when users perform a Google search for these keywords…
Content Match
Other websites can display relevant Google Advertising on their own site, as a revenue generator…
Site Targeting
This is similar to Content Match, however here you pay for the number of displays your advert gets…
Online marketing trends change quickly, and ongoing monitoring, reporting and expansion of PPC Campaigns is advisable to get the most out of your investment.
Contact us today to discuss your requirements and receive a customised quote.
