Overview of the elements of Online Marketing
Online or Internet Marketing is simply marketing your website for maximum visibility on the Internet.
It is a broad term applied to any and all elements of online marketing. These different elements include pay per click (PPC), search engine optimisation (SEO), e-mail marketing, banner advertising, blogging and affiliate marketing amongst others.
The Internet by its very nature, is a very traceable medium, and therefore can provide a high level of accountability to advisers on their marketing spend. Visitor numbers, pages viewed, search terms entered by a user who made a purchase, email open rates and much more can all be measured and responded to accordingly by the advertiser. This constant feedback loop helps advertisers to fine-tune their efforts and put their marketing budget where it gains most return.
