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	<title>Activate: Internet Marketing Ireland</title>
	<link>http://activate.ie</link>
	<description>Internet Marketing Ireland: Search Engine Optimization (SEO) and Pay Per Click (PPC) Campaigns</description>
	<lastBuildDate>Wed, 26 Oct 2011 16:30:53 +0000</lastBuildDate>
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		<title>Fota Island New Website</title>
		<description>Activate Client Fota Island have just launched their new website.  There is a new photo gallery to show off the stunning surrounds of this Luxury Cork Hotel and special offers and packages have been brought to the fore.

As one of the foremost luxury hotels Ireland Fota Island is a welcoming, ...</description>
		<link>http://activate.ie/2011/10/fota-island-new-website/</link>
			</item>
	<item>
		<title>Launching Diary Monitor</title>
		<description>[caption id="attachment_459" align="aligncenter" width="307" caption="Appointment Reminder App"][/caption]

Launching in April is Diary Monitor, new appointment reminder software.  The website is live, although sign up won't be active until April.  This is something myself and my brother Mick Skelly have been cooking up for the last while together.

This appointment reminder system differs ...</description>
		<link>http://activate.ie/2011/03/launching-diary-monitor/</link>
			</item>
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		<title>Shortlisted for the Irish Web Awards</title>
		<description>
Hotel Deals Ireland

We're delighted at Activate Marketing that our hotel booking website Hotel Deals Ireland has been shortlisted in 3 categories in the 2010 Irish Web Awards.

	Best (Guerilla) Social Media Campaign – Sponsored by ebow
	Best eCommerce / Services Website – sponsored by OnlineAdvertising.ie
	Best SME/Small Business Website – sponsored by Pivotal ...</description>
		<link>http://activate.ie/2010/09/shortlisted-for-the-irish-web-awards/</link>
			</item>
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		<title>Falling Out of Love: HTC Hero on Meteor Ireland</title>
		<description>HTC Hero – Meteor Customer Service
I’d heard good things about the HTC Hero for some time, and interested in the Android platform I decided to switch from Vodafone and avail of the HTC hero with Meteor.
My first impressions were that I loved the phone. I loved the ease of use, ...</description>
		<link>http://activate.ie/2010/04/falling-out-of-love-htc-hero-meteor/</link>
			</item>
	<item>
		<title>Mulley Communications Online PR Course</title>
		<description>Those working in Online Marketing will be aware that there are overlaps between Online Marketing and Online PR.  Good online marketers can't have a funnel-minded approach based solely on search engine rankings. It’s critical that you can take all the elements of online marketing and combine them with effective online ...</description>
		<link>http://activate.ie/2010/01/mulley-communications-online-pr-course/</link>
			</item>
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		<title>Relevance is crucial in Pay Per Click</title>
		<description>

Having a browse for a Gaggia Classic Espresso Machine this morning I wanted to see if I could beat the price I found on Amazon.co.uk.  A quick look in Google showed me that Bewleys were advertising in Google Adwords "Gaggia Espresso Machine".  However, clicking on the advert brings users to ...</description>
		<link>http://activate.ie/2010/01/relevance-is-crucial-in-pay-per-click/</link>
			</item>
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		<title>Site Launch: Hotel Deals Ireland</title>
		<description>

Launched today was the affiliate hotel bookings website HotelDealsIreland.ie.  Activate has devised a broad online marketing strategy to include Email Marketing, Pay Per Click, Search Engine Optimisation, Facebook &#38; Twitter.

Hotel Deals Ireland enables users to book superb rates on wide stock of  hotels in Ireland.  Categories include:

	5* Hotels Ireland
	4* Hotels ...</description>
		<link>http://activate.ie/2010/01/site-launch-hotel-deals-ireland/</link>
			</item>
	<item>
		<title>Gone Fishing But No Sign Up On The Door.</title>
		<description>I'm a big fan of well produced Irish food.  I source meat and fish from free-range and organic producers and butchers around the country and fill my freezer.  However, it is one sector that has not adapted well to selling online and there is certainly a gap there for someone ...</description>
		<link>http://activate.ie/2009/11/gone-fishing-but-no-sign-up-on-the-door/</link>
			</item>
	<item>
		<title>Twitter&#8217;s Poor Implementation of new RT functionality</title>
		<description>Logging into Twitter yesterday evening, Twitter informed me of a new RT functionality:

Hi there, you're part of a beta group receiving this feature, which means you may start seeing retweets in a new way. People who don't have this yet will see your retweets prefaced by "RT". 


I also noticed ...</description>
		<link>http://activate.ie/2009/11/twitters-implementation-of-new-rt-functionality/</link>
			</item>
	<item>
		<title>Google Local Not Quite So Local</title>
		<description>Activate Client, the Temple Gate Hotel in Ennis Co Clare was until recently appearing in Google in the Local Search results for various permutations of keywords 'hotels ennis'.  For a location based business such as a hotel, getting on that map of 7 listings on the homepage of Google is ...</description>
		<link>http://activate.ie/2009/11/google-local-not-quite-so-local/</link>
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