http://activate.ie Internet Marketing Ireland: Search Engine Optimization (SEO) and Pay Per Click (PPC) Campaigns Mon, 25 Jan 2010 16:46:29 +0000 http://backend.userland.com/rss092 en Those working in Online Marketing will be aware that there are overlaps between Online Marketing and Online PR.  Good online marketers can't have a funnel-minded approach based solely on search engine rankings. It’s critical that you can take all the elements of online marketing and combine them with effective online ... http://activate.ie/2010/01/mulley-communications-online-pr-course/ Having a browse for a Gaggia Classic Espresso Machine this morning I wanted to see if I could beat the price I found on Amazon.co.uk.  A quick look in Google showed me that Bewleys were advertising in Google Adwords "Gaggia Espresso Machine".  However, clicking on the advert brings users to ... http://activate.ie/2010/01/relevance-is-crucial-in-pay-per-click/ Launched today was the affiliate hotel bookings website HotelDealsIreland.ie.  Activate has devised a broad online marketing strategy to include Email Marketing, Pay Per Click, Search Engine Optimisation, Facebook & Twitter. Hotel Deals Ireland enables users to book superb rates on wide stock of  hotels in Ireland.  Categories include: 5* Hotels Ireland 4* Hotels ... http://activate.ie/2010/01/site-launch-hotel-deals-ireland/ I'm a big fan of well produced Irish food.  I source meat and fish from free-range and organic producers and butchers around the country and fill my freezer.  However, it is one sector that has not adapted well to selling online and there is certainly a gap there for someone ... http://activate.ie/2009/11/gone-fishing-but-no-sign-up-on-the-door/ Logging into Twitter yesterday evening, Twitter informed me of a new RT functionality: Hi there, you're part of a beta group receiving this feature, which means you may start seeing retweets in a new way. People who don't have this yet will see your retweets prefaced by "RT". I also noticed ... http://activate.ie/2009/11/twitters-implementation-of-new-rt-functionality/ Activate Client, the Temple Gate Hotel in Ennis Co Clare was until recently appearing in Google in the Local Search results for various permutations of keywords 'hotels ennis'.  For a location based business such as a hotel, getting on that map of 7 listings on the homepage of Google is ... http://activate.ie/2009/11/google-local-not-quite-so-local/ I haven't been shopping in Limerick City for a few months now.  I really like heading in, but I find that parking is a problem.  Both finding parking and paying for it when there is loads of free parking at all the out of town centres. On Saturday morning I decided ... http://activate.ie/2009/10/limerick-city-parking-q-park-harveys-quay-increase-prices-by-26/ Congrats to Count Me Out on winning the Best Social Media Campaign at the Irish Web Awards on Saturday night!  A worthwhile winner and great to see a smaller budget make such a big impact.  See the full list of winners here. The evening itself was greatly enjoyed by myself and ... http://activate.ie/2009/10/irish-web-awards-2009-a-great-night/ We're delighted to be shortlisted in the prestigious Irish Web Awards 2009 in the Social Media Campaign Category for our client LookWest.ie. LookWest.ie is an iniative of the Western Development Commission, a State body which promotes Ireland's  Western region as a great place to live, work and do business. 2009 saw LookWest.ie ... http://activate.ie/2009/09/were-shortlisted-for-an-irish-web-award/ I found this short funny via @davymac whose blog you can catch here and I imagine it's a conversation that lot's of us in the online & creative industries have had. http://activate.ie/2009/09/the-service-provider-relationship-in-the-real-world/