Active Growth is the Activate Ireland blog, focused on internet marketing and the areas of Search Engine Optimisation (SEO) and Pay Per Click (PPC) online marketing. Have a question we can answer in our blog? Contact us!
We’re delighted at Activate Marketing that our hotel booking website Hotel Deals Ireland has been shortlisted in 3 categories in the 2010 Irish Web Awards.
Best (Guerilla) Social Media Campaign – Sponsored by ebow
Best eCommerce / Services Website – sponsored by OnlineAdvertising.ie
Best SME/Small Business Website – sponsored by Pivotal Communications
Thanks to the organisers, judges and sponsor who make these fun awards possible (and affordable!) for the Web Industry in Ireland. Best of luck to all shortlisted, if 2009 was anything to go by, we can look forward to a fun evening.
We’re delighted to be shortlisted in the prestigious Irish Web Awards 2009 in the Social Media Campaign Category for our client LookWest.ie.
LookWest.ie is an iniative of the Western Development Commission, a State body which promotes Ireland’s Western region as a great place to live, work and do business.
2009 saw LookWest.ie take the social media bull by the horns and make a concerted effort to connect with their target demographics in engaging and meaningful ways. Social Media can of course be risky, in that opening up a two way dialogue with users means sometimes you may need to accept the criticism and rough and tumble of two-way dialogue. Something that government bodies are traditionally reluctant to do.
I am delighted that the spirited & dynamic approach of the LookWest team has paid off and that we’ve made the shortlist.
The awards take place on 10th October at the Radisson SAS Royal Hotel, Dublin. We’ll be there, keep your fingers crossed for us!
Nike+ is a fantastic innovation whereby users, using their Apple iPod and a Nike+ sensor, can track and upload their runs to the NikePlus.com website. Runs are compiled into charts and personal bests/goals achieved etc. With over 2 million users worldwide, it’s a great motivational tool. It’s also a fantastic marketing and up-selling tool for Nike and a great example of companies successfully collaborating.
Over the last few weeks Nike has introduced users to the updated NikePlus website. The new version is less Flash heavy and loads faster. The layout is clearer, there is a strong emphasis on community and crucially Nike has made an important step to integrating social media.
Forums are more prominent
Users can link their accounts to Facebook & Twitter to share their running activity
Users can import their contacts (currently from Gmail only) to find current Nike+ users
Users are encouraged to invite friends to join Nike+ and grow the community
Additionally Nike has introduced a new Nike+ running band with a lower price point than an iPod, which opens the Nike+ system up to a much larger potential audience.
Nike captured 48% of the market share for running shoes in 2006 and that rose to 61% in 2008. The Nike+ system is largely credited with that increase. Additionally, lets consider the data that Nike is gathering for free from over 2 million runners worldwide. Nike knows for example that runners in the US run more often in Winter than do runners in Europe, but for shorter distances. Nike has data based on age, location, sex and weight. Nike knows what music runners are buying via the NikePlus linkup to iTunes. Nikes knows the world’s favourite powersongs. All this places Nike in a very favourable position to respond to that data and develop future products and services accordingly.
Running is often a very solitary endeavour, and there is something encouraging as you log-in to see runners from all over the world log their runs. It gives a sense of being part of something bigger – of all us runners, the Nike+ Community, clocking up our kilometers on the Nike counter. For Nike the opportunity to harness this community spirit is golden.
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