Relevance is crucial in Pay Per Click
Posted 18 Jan 2010 in Google AdWords , Pay Per Click (PPC) , Rant , online shopping |
Having a browse for a Gaggia Classic Espresso Machine this morning I wanted to see if I could beat the price I found on Amazon.co.uk. A quick look in Google showed me that Bewleys were advertising in Google Adwords “Gaggia Espresso Machine”. However, clicking on the advert brings users to a page where they can sign up to the Bewleys online club. No sign of Gaggia or any other coffee makers for sale. So I navigated to the Bewleys shop at buy4now.ie and found that there were indeed coffee makers, but nothing by Gaggia.
So I am annoyed after a pointless diversion and Bewleys have paid for an irrelevant visitor who is not going to make a purchase. Who is running Bewley’s Adwords campaign?
Gone Fishing But No Sign Up On The Door.
Posted 25 Nov 2009 in ecommerce , online shopping |
I’m a big fan of well produced Irish food. I source meat and fish from free-range and organic producers and butchers around the country and fill my freezer. However, it is one sector that has not adapted well to selling online and there is certainly a gap there for someone to come in and take over that online space in Ireland.
I really enjoy the meat from McCarthys of Kanturk and currently have a good stock in my freezer. I placed an order online last Saturday for a relative of mine in Dublin. Said relative is currently unwell and I wanted to make sure that (a) she would be home when the delivery arrived and (b) that she would have someone at home to help her with the delivery. So after ordering online on their website, I sent an email to McCarthys to follow up with delivery instructions and tell them suitable dates. By Wednesday (the day AFTER I had requested delivery) I had heard nothing. So I picked up the phone and gave them a buzz.
I discovered that the “fella who looks after that is away for the week, and we don’t have passwords or anything for the computer”.
I believe said fella is back next week, so I have a good chance of delivery sometime next week.
Retailers who conduct online transactions, and are happy to take immediate payment from customers, need to understand that online doesn’t operate on a 9am -5pm, Monday to Friday basis. And you certainly can’t put a ‘Gone Fishing’ sign up on the door.
Recent Comments