Relevance is crucial in Pay Per Click
Posted 18 Jan 2010 in Google AdWords , Pay Per Click (PPC) , Rant , online shopping |
Having a browse for a Gaggia Classic Espresso Machine this morning I wanted to see if I could beat the price I found on Amazon.co.uk. A quick look in Google showed me that Bewleys were advertising in Google Adwords “Gaggia Espresso Machine”. However, clicking on the advert brings users to a page where they can sign up to the Bewleys online club. No sign of Gaggia or any other coffee makers for sale. So I navigated to the Bewleys shop at buy4now.ie and found that there were indeed coffee makers, but nothing by Gaggia.
So I am annoyed after a pointless diversion and Bewleys have paid for an irrelevant visitor who is not going to make a purchase. Who is running Bewley’s Adwords campaign?
Site Launch: Hotel Deals Ireland
Posted 9 Jan 2010 in Activate Clients , Email Marketing , Google AdWords , Pay Per Click (PPC) , Search Engine Optimization (SEO) |
Launched today was the affiliate hotel bookings website HotelDealsIreland.ie. Activate has devised a broad online marketing strategy to include Email Marketing, Pay Per Click, Search Engine Optimisation, Facebook & Twitter.
Hotel Deals Ireland enables users to book superb rates on wide stock of hotels in Ireland. Categories include:
Accommodation is a extremely competitive sector in Ireland and the site will need a strong push to make any impact. We plan to revisit this client as a case study later in the year to analyse & share some of the results of the online marketing push.
School Books Online
Posted 17 Aug 2009 in Activate , Google AdWords |
I ordered my 5 yr old’s schools books online last Thursday. I had lost her book list and, rather than face the shame of asking other (more organised) Mammies for a copy, I went online in the hopes that the 21st Century had not passed our Irish bookstores by.
I came upon O’Mahoney’s book store via a Google Ad. I found the booklist for my daughter’s school/class in less than a minute, and within less than 5 minutes my back to school book shopping was completed. I also opted for the option of having the books covered at a cost of €1 per book.
I had 3 automated emails from O’ Mahoneys – the 1st confirmed my order. The 2nd confirmed it was ready for dispatch and the 3rd informed me that it had been handed over to the delivery company and gave me the url to track my order status.
If only my mum could have done that x 5 when we were growing up! I remember her going to different bookshops, taking a ticket and queueing, buying some books, ordering others that were out of stock or not yet in and returning a week later to take another ticket and repeat the process. My parcel arrived today and I have to say the whole process was painless. I don’t envisage myself buying school books any other way again.
Recent Comments