We’re shortlisted for an Irish Web Award!

Posted 25 Sep 2009 in Activate , Activate Clients , Social Media Marketing | No Comments

shortlisted

We’re delighted to be shortlisted in the prestigious Irish Web Awards 2009 in the Social Media Campaign Category for our client LookWest.ie.

LookWest.ie is an iniative of the Western Development Commission, a State body which promotes Ireland’s  Western region as a great place to live, work and do business.

2009 saw LookWest.ie take the social media bull by the horns and make a concerted effort to connect with their target demographics in engaging and meaningful ways.  Social Media can of course be risky, in that opening up a two way dialogue with users means sometimes you may need to accept the criticism and rough and tumble of two-way dialogue.  Something that government bodies are traditionally reluctant to do.

I am delighted that the spirited & dynamic approach of the LookWest team has paid off and that we’ve made the shortlist.

The awards take place on 10th October at the Radisson SAS Royal Hotel, Dublin.  We’ll be there, keep your fingers crossed for us!

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The Service Provider Relationship in the Real World

Posted 11 Sep 2009 in Activate | No Comments

I found this short funny via @davymac whose blog you can catch here and I imagine it’s a conversation that lot’s of us in the online & creative industries have had.

 

Dear Vodafone

Posted 4 Sep 2009 in Advertising | 3 Comments

Thank you very much for the letter this morning  welcoming me to the “With Compliments” reward scheme and informing me that “as one of our most valued customers we’d like to show you our appreciation by bringing you extra rewards over the coming months”.

I am delighted that I get a value added reward each month for the next 3 months.  I am delighted that I get to choose which of the four rewards I prefer. We all know that value for money and customer service matters greatly at the moment.

I am not delighed that the letter arrived this morning, 4th September, and that the cut-off date for collecting my reward was 3rd September, or yesterday.

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